Do you collect email addresses or do you have a customer base? If the answer is no, then you should consider starting to make a record of all the different people who visit your website by offering to send them occasional newsletters, all part of your email newsletter marketing. Newsletters should contain relevant information about your product or service, or you may want to offer tips or a course in relation to your product, but whatever content you choose for your email newsletter marketing, you will find that you are building yourself a valuable resource for email marketing.

Once you have built yourself a list of customers, or indeed if you are using one of our own lists, it is time to starts preparing your newsletters for your email newsletter marketing campaign. So that your mailing avoids spam filters set up by IPS’s and certain email software programs, you should avoid the use of words likely to get picked up by spam filters while also paying attention to the subject line of your email. For more information about email newsletter marketing, subject lines and other hints please visit our email articles section.